Synapse EPSILONTM

End-Point Sales Insights, Loyalty, and Operations Network

Integrated Logistics and Loyalty Management Solution that provides realtime, authentic, micro-visibility on the product movement across supply chain, secondary/tertiary sales & buying behaviour

KEY FEATURES

Authentic. Accurate. Un-biased

Pack Level Identification

Unique, dual-code based, single-use physical coupons, to provide authentic and complete product life cycle information to prevent misuse

Real-time. Granular Insights

Track & Trace

Micro-visibility into product movement across supply-chain and purchase behaviour of Channel Partners and Influencers on a real-time basis

Product. User. Time. Area

Flexible Rewards Program

Rule based loyalty engine. Rewards linked to multiple variables and determined on a run-time basis on receipt of coupons

Business Workflows

CHANNEL AUGMENTATION

Online registration and management of channel partners and influencers

Channel & consumer Loyalty

Authentic, unbiased information on buying behaviour of channel partners and influencers

Rewards Management

Real-time tracking the loyalty points of participants though e-wallets

Product Authentication

Validation of the authenticity of products and anti-counterfeit alerts

PRODUCT RECALLS

Locating and isolating defective products and managing product recalls efficiently

WARRANTY MANAGEMENT

Activation and management of product warranties

SHORT TERM PROMOTIONS

Facilitates niche marketing, product trials, and short terms sales push

Promotions Managment

Vary Promotions across products, users, and territories on a run- time basis

Logistics & Dispatch MANAGEMENT

Configure Multiple Packaging Configuration like "Pack in Box" & Palletization

Product Tracking

Track product movement and lifecycle from birth to consumption

GIFTS MANAGEMENT

Management of gift catalogues and tracking gift redemptions by participants

SUPPLY CHAIN RELATIONSHIP MODULE

Tracking transaction issues and help requests across channel partners and influencers

Strategic Benefits

Long term tangible and intangible advantages
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Enhanced Salesforce Efficiency

Reduced burden of cumbersome reporting formats and loyalty management on Sales force and channel partners

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CHANNEL INVENTORY MANAGEMENT

Optimizing the inventory levels and ageing through the value chain. Move to replenishment model

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PROFILING & ANALYTICS

Drive Sales & marketing with detailed Insights into Buying Behaviour & Consumption Patterns in the Supply Chain

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MARKET COMMUNICATION

Direct access and real time 2-way communication with channel partners and influencers

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REAL-TIME INSIGHTS

Instantaneous reporting of transactions leading to real-time supply chain visibility

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COMPREHENSIVE TRACK & TRACE

Granular pack level visibility from supply side and demand side

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AUTHENTIC INFORMATION

Accurate, Un-biased information independent of any subjective biases

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FLEXIBLE REWARDS PROGRAM

Flexibility in designing highly targeted loyalty programs based on dynamics of the competition

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BLIND TO COMPETITION

Determination of coupon values linked to multiple variables on a run-time basis on receipt.

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Improved Channel Throughput

Optimizing the inventory levels and ageing through the value chain. Move to replenishment model

Power of Analytics

Powerful insights to help grow your business.

Data Analysis Tools help you easily track Primary, Secondary and even Tertiary Sales in addition to tracking movement of goods.
  • Identify Consumption Patterns, Loyalty Behaviours for people in your Supply Chain with ease.
  • Analyse Trends to launch short term promotions or tweak existing promotions
  • Evaluate Promotion efficiency and bottlenecks with the analysis engine working on real time market data

DATA POINTS

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ANALYTICAL ATTRIBUTES

REPORTS

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STANDARD & CUSTOM

SUMMARY VIEWS

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AGGREGATING INFORMATION

TIME SNAPSHOTS

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INFORMATION ACROSS TIME

state of art technology platform

Multiple Communication Protocols

Capability to interact with the users through all modern day technology like Mobile Apps, SMS, Missed Calls, IVRS, Email etc.

eWallet

Recording of all User transactions and payouts in a unified wallet maintained within the system

Need to Know Information Filters

Restrict the information displayed to users on a need to know basis

Supply Chain Relationship Management

Maintain a history of interactions, tickets and issues with all users

Multiple Currencies

Gratification of Loyalty & Other Programs in the currency of choice

Alerts & Notifications

Raise and Highlight Alerts within the system on events / periods as the events occur.

Differential Rewards

Rule based loyalty engine. Rewards linked to multiple variables and determined on a run-time basis on receipt of coupons

Key Performance Indicators

Track performance of various users / partners within the system

Requests and Approvals

Request and Approve access to various resources ‚Äč

Distributed Cloud Architecture

Business Continuity
Minimum Disruption. Maximum Performance.

Secure

Supports the best security standards and 2048-bit encryption technology

Reliable

Multi Host Distributed System with well-defined backup & restoration policy

Robust

Built with latest technology, it is easy to use with all check and balances in place

Scalable

Open Source standards on scalability make it run time scalable

Redundancy

Multi-Tier Redundancy built into the system design and architecture

Disaster Proof

Global deployments make it disaster proof and easily recoverable